/* Headland Digital — shared styles v2 */
:root{
  --ink:#12243B; --red:#C62828; --red-hot:#D42E2E; --red-l:#FF8A8A;
  --cream:#F6F3EE; --white:#fff; --grey:#5A6472; --line:#E5E0D7; --mut:#B9C3D1;
  --wrap:1120px; --r:14px;
  --fd:'Archivo',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;
  --fb:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--fb);color:var(--ink);background:var(--cream);line-height:1.6;
  font-size:17px;-webkit-font-smoothing:antialiased}
body.lock{overflow:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
:focus-visible{outline:3px solid var(--red-hot);outline-offset:3px;border-radius:4px}

/* type */
h1,h2,h3{font-family:var(--fd);letter-spacing:-.03em;line-height:1.04;font-weight:800}
h1{font-size:clamp(2.25rem,4.6vw,3.5rem)}
h2{font-size:clamp(1.85rem,3.7vw,2.75rem);max-width:24ch}
h3{font-size:1.22rem;line-height:1.25;letter-spacing:-.02em}
.eyebrow{font-family:var(--fd);font-size:.8rem;letter-spacing:.15em;text-transform:uppercase;
  font-weight:700;color:var(--red);margin-bottom:14px}
.lead{font-size:clamp(1.04rem,1.8vw,1.22rem);color:var(--grey);max-width:56ch}
.lead-lg{font-size:clamp(1.08rem,2.1vw,1.38rem);color:var(--grey);max-width:48ch}

/* buttons */
.btn{display:inline-block;background:var(--red-hot);color:#fff;font-weight:700;padding:15px 28px;
  border-radius:10px;font-size:1rem;font-family:var(--fb);transition:background .15s,transform .08s;
  border:2px solid var(--red-hot);cursor:pointer;text-align:center}
.btn:hover{background:#a81c1c;border-color:#a81c1c;transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}
.btn-ghost:hover{background:var(--ink);color:#fff;border-color:var(--ink)}
.btn-light{background:#fff;color:var(--ink);border-color:#fff}
.btn-light:hover{background:#e9e5dd;border-color:#e9e5dd;color:var(--ink)}
.btn-outline-light{background:transparent;color:#fff;border-color:rgba(255,255,255,.55)}
.btn-outline-light:hover{background:#fff;color:var(--ink);border-color:#fff}
.actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:30px}

/* header + mobile nav */
header{position:sticky;top:0;z-index:60;background:var(--cream);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:20px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--fd);font-weight:800;
  font-size:1.1rem;letter-spacing:-.03em}
.brand .dg{color:var(--red-hot)}
.menu{display:flex;gap:28px;align-items:center}
.menu a{font-weight:500;color:var(--grey);font-size:.98rem}
.menu a:hover,.menu a.on{color:var(--ink)}
.nav-right{display:flex;align-items:center;gap:12px}
.nav-right .btn{padding:11px 20px;font-size:.93rem}
.burger{display:none;width:46px;height:44px;background:transparent;border:2px solid var(--ink);
  border-radius:9px;align-items:center;justify-content:center;flex-direction:column;gap:5px}
.burger span{display:block;width:20px;height:2px;background:var(--ink);transition:transform .2s,opacity .2s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobilenav{display:none;position:fixed;inset:74px 0 0;background:var(--cream);z-index:55;
  padding:28px 24px 40px;overflow-y:auto;border-top:1px solid var(--line)}
.mobilenav.open{display:block}
.mobilenav a.ml{display:block;font-family:var(--fd);font-size:1.6rem;font-weight:800;
  letter-spacing:-.03em;padding:16px 0;border-bottom:1px solid var(--line)}
.mobilenav .btn{width:100%;margin-top:26px;padding:16px}
@media(max-width:860px){
  .menu{display:none}
  .burger{display:flex}
  .nav-right .btn.cta-top{display:none}
}

/* sections */
section{padding:80px 0}
.sec-sm{padding:56px 0}
.white{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}

/* hero */
.hero{padding:60px 0 72px;position:relative;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.06fr .94fr;gap:56px;align-items:center;position:relative;z-index:2}
.hero h1{max-width:20ch}
.hero h1 .r{color:var(--red-hot);white-space:nowrap}
.hero .lead-lg{margin-top:20px}
.hero .note{margin-top:16px;font-size:.93rem;color:var(--grey)}
@media(max-width:980px){.hero .wrap{grid-template-columns:1fr;gap:38px}.hero{padding:44px 0 56px}}
.hero::after{content:"";position:absolute;right:-160px;bottom:-160px;width:620px;height:620px;
  background:radial-gradient(circle at 50% 50%, rgba(198,40,40,.055), transparent 62%);z-index:1}

/* hero offer card */
.hero-card{background:var(--ink);color:#fff;border-radius:22px;padding:36px 32px;
  box-shadow:0 24px 60px rgba(18,36,59,.20)}
.hero-card .kicker{font-family:var(--fd);font-size:.75rem;letter-spacing:.15em;text-transform:uppercase;
  font-weight:700;color:var(--red-l)}
.hero-card h3{color:#fff;font-size:1.45rem;margin-top:10px}
.hero-card ul{list-style:none;margin-top:20px}
.hero-card li{display:flex;gap:12px;margin:14px 0;color:#dbe3ee;font-size:1rem;line-height:1.5}
.hero-card .tk{color:var(--red-l);font-weight:800;flex:0 0 auto}
.hero-card .fine{margin-top:22px;padding-top:18px;border-top:1px solid rgba(255,255,255,.14);
  font-size:.89rem;color:#9fabbb}

/* statement band */
.statement{background:var(--ink);color:#fff;padding:60px 0}
.statement .wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:44px;align-items:center}
.statement h2{font-size:clamp(1.55rem,3vw,2.2rem);color:#fff;max-width:20ch}
.statement h2 span{color:var(--red-l)}
.statement p{color:var(--mut);font-size:1.05rem;max-width:44ch}
@media(max-width:820px){.statement .wrap{grid-template-columns:1fr;gap:18px}}

/* two-col section head */
.head2{display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:end}
.head2 .lead{margin-top:0}
@media(max-width:900px){.head2{grid-template-columns:1fr;gap:14px}}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:42px;align-items:start}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px}
.step .n{width:40px;height:40px;border-radius:50%;background:var(--red-hot);color:#fff;
  display:flex;align-items:center;justify-content:center;font-weight:800;margin-bottom:16px;font-family:var(--fd)}
.step h3{margin-bottom:8px}
.step p{color:var(--grey)}
@media(max-width:860px){.steps{grid-template-columns:1fr}}

/* cards */
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:40px;align-items:start}
.grid-2{grid-template-columns:repeat(2,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px;
  transition:border-color .15s,transform .1s}
.card:hover{border-color:var(--ink);transform:translateY(-2px)}
.card h3{margin-bottom:9px}
.card p{color:var(--grey)}
.card.feature{border:2px solid var(--ink);box-shadow:0 10px 30px rgba(18,36,59,.07)}
.card .flag{display:inline-block;font-family:var(--fd);font-size:.7rem;letter-spacing:.14em;
  text-transform:uppercase;font-weight:700;color:var(--red);margin-bottom:10px}
.card ul{margin-top:13px;list-style:none}
.card li{margin:7px 0;color:var(--ink);font-size:.97rem}
.card .tick{color:var(--red);font-weight:800;margin-right:8px}
@media(max-width:900px){.grid,.grid-2{grid-template-columns:1fr}}
.who{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:20px;margin-top:40px;align-items:start}
.who .card{border-top:4px solid var(--red-hot)}
@media(max-width:900px){.who{grid-template-columns:1fr}}

/* quotes */
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px}
.quote p.q{font-size:1.1rem;color:var(--ink);line-height:1.5}
.quote .who-said{margin-top:16px;font-weight:600}
.quote .who-said span{display:block;color:var(--grey);font-weight:400;font-size:.94rem}

/* pull quote — new archetype */
.pull{background:var(--ink);color:#fff;border-radius:20px;padding:52px 44px;
  display:grid;grid-template-columns:1.1fr 1fr;gap:44px;align-items:center}
.pull p.big{font-family:var(--fd);font-size:clamp(1.5rem,3.1vw,2.2rem);line-height:1.14;
  letter-spacing:-.03em;font-weight:800;max-width:20ch;margin:0}
.pull p.big span{color:var(--red-l)}
.pull .src{color:var(--mut);font-family:var(--fb);font-size:1.02rem;font-weight:400;max-width:42ch;margin:0}
@media(max-width:820px){.pull{grid-template-columns:1fr;gap:18px}}
@media(max-width:600px){.pull{padding:36px 26px}}

/* cta */
.cta{background:var(--ink);color:#fff;border-radius:20px;padding:56px 44px}
.cta h2{color:#fff;max-width:20ch}
.cta p{color:var(--mut);margin-top:16px;max-width:52ch;font-size:1.05rem}
.cta .fine{margin-top:18px;font-size:.89rem;color:#9fabbb}
.cta .fine a{color:var(--red-l);font-weight:600}
.cta-wrap{padding-bottom:112px}
@media(max-width:600px){.cta{padding:38px 24px}}

/* forms */
.form{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:32px;margin-top:36px}
.form .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media(max-width:700px){.form .row{grid-template-columns:1fr}}
.field{margin-top:16px}
.field label{display:block;font-weight:600;font-size:.94rem;margin-bottom:7px}
.field input,.field select,.field textarea{width:100%;padding:13px 14px;border:1px solid var(--line);
  border-radius:9px;font-family:var(--fb);font-size:1rem;background:var(--cream);color:var(--ink)}
.field textarea{min-height:110px;resize:vertical}
.form .btn{margin-top:22px;width:auto}
.form .note{margin-top:12px;font-size:.88rem;color:var(--grey)}

/* page head */
.phead{padding:64px 0 16px}
.phead h1{max-width:20ch}
.phead .lead{margin-top:18px}
.crow{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:38px;align-items:start}
@media(max-width:900px){.crow{grid-template-columns:1fr}}

/* footer */
footer{background:var(--ink);color:var(--mut);padding:54px 0 38px}
footer .cols{display:flex;justify-content:space-between;gap:32px;flex-wrap:wrap}
footer .brand{color:#fff}
footer a:hover{color:#fff}
footer .fl{display:flex;flex-direction:column;gap:8px}
footer .fl a{color:var(--mut)}
footer .legal{margin-top:32px;padding-top:20px;border-top:1px solid rgba(255,255,255,.12);
  font-size:.85rem;color:#8592a4}


/* ============ v3: depth, motion, texture ============ */

/* subtle grain on the cream so it isn't a flat plane */
body::before{content:"";position:fixed;inset:0;pointer-events:none;z-index:1;opacity:.5;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.035'/%3E%3C/svg%3E")}
header,section,footer,.statement{position:relative;z-index:2}

/* header condenses on scroll */
header{transition:height .25s ease, box-shadow .25s ease, background .25s ease}
header.scrolled{box-shadow:0 6px 24px rgba(18,36,59,.09)}
header.scrolled .nav{height:62px}
.nav{transition:height .25s ease}

/* card: real lift, not just a border swap */
.card{box-shadow:0 1px 2px rgba(18,36,59,.04);
  transition:transform .28s cubic-bezier(.2,.7,.3,1), box-shadow .28s cubic-bezier(.2,.7,.3,1), border-color .2s}
.card:hover{transform:translateY(-6px);box-shadow:0 18px 40px rgba(18,36,59,.13);border-color:var(--line)}
.card.feature:hover{box-shadow:0 22px 50px rgba(18,36,59,.18)}

/* card treatment variety */
.card-plain{background:transparent;border:none;box-shadow:none;padding:26px 0}
.card-plain:hover{transform:none;box-shadow:none}
.card-plain h3{border-left:3px solid var(--red-hot);padding-left:14px}
.card-tint{background:linear-gradient(180deg,#fff, #FBF9F5);border-radius:22px}

/* offset / asymmetric section */
.offset .wrap{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:center}
.offset .shift{transform:translateY(-28px)}
@media(max-width:900px){.offset .wrap{grid-template-columns:1fr;gap:28px}.offset .shift{transform:none}}

/* element that crosses a background boundary */
.overlap{margin-bottom:-88px;position:relative;z-index:5}
.pull-after{padding-top:120px}

/* mobile sticky CTA — primary action always reachable */
.mcta{display:none}
@media(max-width:860px){
  .mcta{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:50;gap:10px;padding:10px 14px;
    background:rgba(246,243,238,.97);border-top:1px solid var(--line);
    box-shadow:0 -6px 20px rgba(18,36,59,.10)}
  .mcta .btn{flex:1;padding:14px 10px;font-size:.95rem}
  footer{padding-bottom:96px}
}

/* ---- motion: scroll reveals ---- */
.reveal{opacity:0;transform:translateY(16px);
  transition:opacity .5s cubic-bezier(.2,.7,.3,1), transform .5s cubic-bezier(.2,.7,.3,1)}
.reveal.in{opacity:1;transform:none}

/* hero entrance */
@keyframes riseIn{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
.hero .eyebrow,.hero h1,.hero .lead-lg,.hero .actions,.hero .note,.hero-card{
  animation:riseIn .6s cubic-bezier(.2,.7,.3,1) both}
.hero .eyebrow{animation-delay:.05s}
.hero h1{animation-delay:.13s}
.hero .lead-lg{animation-delay:.21s}
.hero .actions{animation-delay:.29s}
.hero .note{animation-delay:.35s}
.hero-card{animation-delay:.30s}

@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
}


/* ============================================================
   v4 — full-stack repositioning: stats, services, differentiators,
   expertise, steps, values, frames. Same brand, more craft.
   ============================================================ */

/* hero rework: outcome-led, proof visual instead of offer card */
.hero h1{max-width:16ch}
.hero h1 .r{color:var(--red-hot);white-space:normal}
.hero .support{font-size:clamp(1.05rem,1.9vw,1.28rem);color:var(--grey);max-width:50ch;margin-top:20px}
.hero .actions .btn{box-shadow:0 6px 18px rgba(212,46,46,.18)}
.hero .actions .btn-ghost{box-shadow:none}

/* hero proof visual — layered angled frame + stat chip */
.hero-visual{position:relative;min-height:280px}
.hero-visual .frame{transform:rotate(-2.2deg);transition:transform .4s cubic-bezier(.2,.7,.3,1)}
.hero-visual:hover .frame{transform:rotate(-1deg) translateY(-4px)}
.chip{position:absolute;z-index:6;background:var(--red-hot);color:#fff;font-family:var(--fd);
  font-weight:800;border-radius:14px;padding:14px 18px;line-height:1.05;letter-spacing:-.02em;
  box-shadow:0 16px 34px rgba(212,46,46,.32)}
.chip .big{display:block;font-size:1.9rem}
.chip .sm{display:block;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;font-weight:700;
  color:#ffe0e0;margin-top:3px}
.chip.tl{top:-18px;left:-16px}
.chip.br{bottom:-20px;right:-10px;background:var(--ink);box-shadow:0 16px 34px rgba(18,36,59,.3)}
.chip.br .sm{color:var(--red-l)}
@media(max-width:980px){.hero-visual{display:none}}

/* browser / dashboard frame (placeholder for real screenshots) */
.frame{background:#fff;border-radius:14px;overflow:hidden;
  box-shadow:0 30px 70px rgba(18,36,59,.22);border:1px solid var(--line)}
.frame .bar{background:#EEE9E1;padding:11px 14px;display:flex;gap:7px;align-items:center;
  border-bottom:1px solid var(--line)}
.frame .bar i{width:11px;height:11px;border-radius:50%;background:#C9C1B4;display:block}
.frame .bar .url{margin-left:12px;height:16px;flex:1;background:#fff;border-radius:5px;
  border:1px solid var(--line)}
.frame .screen{padding:22px;background:linear-gradient(180deg,#fff,#FBF9F5);position:relative}
.frame .ph-tag{position:absolute;top:12px;right:12px;font-family:var(--fd);font-size:.62rem;
  letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:var(--grey);
  background:var(--cream);border:1px solid var(--line);border-radius:6px;padding:4px 8px}
/* abstract, number-free chart so nothing fake is implied */
.mockchart{display:flex;align-items:flex-end;gap:9px;height:120px;margin-top:14px}
.mockchart span{flex:1;background:linear-gradient(180deg,var(--red-l),var(--red-hot));
  border-radius:5px 5px 0 0;opacity:.85}
.mockrows{margin-bottom:6px}
.mockrows b{display:block;height:9px;border-radius:5px;background:#E7E1D6;margin:9px 0}
.mockrows b:nth-child(1){width:55%}.mockrows b:nth-child(2){width:80%}.mockrows b:nth-child(3){width:40%}

/* image placeholder (photography / team) */
.imgph{position:relative;border-radius:20px;overflow:hidden;min-height:340px;
  background:
    radial-gradient(120% 90% at 80% 10%, rgba(212,46,46,.12), transparent 55%),
    linear-gradient(160deg,#1b3050,#12243B 70%);
  display:flex;align-items:flex-end;padding:24px}
.imgph .lbl{font-family:var(--fd);font-size:.68rem;letter-spacing:.13em;text-transform:uppercase;
  font-weight:700;color:var(--red-l);background:rgba(18,36,59,.55);border:1px solid rgba(255,255,255,.16);
  border-radius:8px;padding:7px 11px;backdrop-filter:blur(2px)}
.imgph::after{content:"";position:absolute;inset:0;opacity:.5;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='2'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.04'/%3E%3C/svg%3E")}

/* ---- stats band (full-bleed, count-up) ---- */
.stats{background:var(--ink);color:#fff;padding:66px 0;position:relative;overflow:hidden}
.stats::before{content:"";position:absolute;right:-140px;top:-120px;width:460px;height:460px;
  background:radial-gradient(circle at 50% 50%,rgba(212,46,46,.16),transparent 62%)}
.stats .wrap{position:relative;z-index:2;display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.stat{padding:6px 10px;border-left:1px solid rgba(255,255,255,.12)}
.stat:first-child{border-left:none}
.stat .num{font-family:var(--fd);font-weight:900;letter-spacing:-.03em;line-height:1;
  font-size:clamp(2.3rem,4.6vw,3.5rem)}
.stat .lbl{margin-top:12px;color:var(--mut);font-size:.95rem;line-height:1.35;max-width:22ch}
.stat.key .num{color:var(--red-l)}
.stat.key .tagline{display:inline-block;margin-top:10px;font-family:var(--fd);font-size:.64rem;
  letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:#fff;
  background:var(--red-hot);border-radius:6px;padding:4px 9px}
@media(max-width:820px){.stats .wrap{grid-template-columns:repeat(2,1fr);gap:34px 20px}
  .stat{border-left:none;padding:0 6px}}
@media(max-width:420px){.stats .wrap{grid-template-columns:1fr;gap:26px;text-align:center}}

/* ---- full-stack services grid ---- */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:42px;align-items:stretch}
.svc{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px;
  box-shadow:0 1px 2px rgba(18,36,59,.04);
  transition:transform .28s cubic-bezier(.2,.7,.3,1),box-shadow .28s cubic-bezier(.2,.7,.3,1),border-color .2s}
.svc:hover{transform:translateY(-6px);box-shadow:0 18px 40px rgba(18,36,59,.13);border-color:var(--ink)}
.svc .ic{width:34px;height:34px;border-radius:9px;background:var(--cream);border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;margin-bottom:15px}
.svc .ic svg{width:19px;height:19px;stroke:var(--red-hot);fill:none;stroke-width:2;
  stroke-linecap:round;stroke-linejoin:round}
.svc h3{margin-bottom:8px}
.svc p{color:var(--grey);font-size:.98rem}
.svc .note-sm{display:block;margin-top:14px;padding-top:13px;border-top:1px solid var(--line);
  font-size:.86rem;color:var(--grey)}
.svc.tint{background:linear-gradient(180deg,#fff,#FBF9F5);border-style:dashed;
  display:flex;flex-direction:column;justify-content:center}
.svc.tint:hover{transform:none;box-shadow:0 1px 2px rgba(18,36,59,.04);border-color:var(--line)}
.svc.tint h3{color:var(--ink)}
.svc.tint .em{color:var(--red);font-weight:700}
.svc.tint.full{grid-column:1 / -1;align-items:center;text-align:center}
.svc.tint.full p{max-width:62ch}
@media(max-width:900px){.svc-grid{grid-template-columns:1fr}}

/* sales-systems feature band (profit-first) */
.fband{background:var(--ink);color:#fff;border-radius:20px;padding:46px;margin-top:22px;
  display:grid;grid-template-columns:1.05fr .95fr;gap:44px;align-items:center;
  box-shadow:0 22px 60px rgba(18,36,59,.20)}
.fband .flag{display:inline-block;font-family:var(--fd);font-size:.7rem;letter-spacing:.14em;
  text-transform:uppercase;font-weight:700;color:var(--red-l);margin-bottom:12px}
.fband h3{color:#fff;font-size:clamp(1.5rem,2.6vw,2rem);max-width:16ch}
.fband p{color:var(--mut);margin-top:14px;font-size:1.04rem;max-width:46ch}
@media(max-width:860px){.fband{grid-template-columns:1fr;gap:28px;padding:34px 26px}}

/* ---- differentiators: hairline grid, blunt voice ---- */
.diffs{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;margin-top:44px;
  background:var(--line);border:1px solid var(--line);border-radius:var(--r);overflow:hidden}
.diff{background:#fff;padding:32px 30px}
.diff .k{font-family:var(--fd);font-weight:800;font-size:.8rem;letter-spacing:.02em;color:var(--red);
  display:flex;align-items:center;gap:9px;margin-bottom:11px}
.diff .k::before{content:"";width:22px;height:2px;background:var(--red-hot);display:inline-block}
.diff h3{font-size:1.16rem;margin-bottom:8px}
.diff p{color:var(--grey);font-size:.98rem}
.diff.wide{grid-column:1 / -1}
@media(max-width:760px){.diffs{grid-template-columns:1fr}}

/* ---- local experts ---- */
.expertise .wrap{display:grid;grid-template-columns:1.02fr .98fr;gap:52px;align-items:center}
.expertise .fig{margin-top:26px;display:flex;gap:26px;flex-wrap:wrap}
.expertise .fig .f{display:flex;flex-direction:column}
.expertise .fig .f b{font-family:var(--fd);font-weight:900;font-size:1.9rem;color:var(--ink);
  letter-spacing:-.03em;line-height:1}
.expertise .fig .f span{color:var(--grey);font-size:.9rem;margin-top:5px;max-width:18ch}
@media(max-width:900px){.expertise .wrap{grid-template-columns:1fr;gap:32px}}

/* ---- simple steps (working relationship) ---- */
.flow{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:44px;position:relative}
.flow .fstep{position:relative;padding-top:10px}
.flow .fstep .n{width:44px;height:44px;border-radius:50%;background:var(--ink);color:#fff;
  font-family:var(--fd);font-weight:800;display:flex;align-items:center;justify-content:center;
  margin-bottom:16px;position:relative;z-index:2}
.flow .fstep:not(:last-child)::after{content:"";position:absolute;top:32px;left:44px;right:-11px;
  height:2px;background:repeating-linear-gradient(90deg,var(--line) 0 7px,transparent 7px 14px)}
.flow h3{margin-bottom:8px}
.flow p{color:var(--grey)}
@media(max-width:860px){.flow{grid-template-columns:1fr;gap:14px}
  .flow .fstep:not(:last-child)::after{display:none}}

/* ---- values (navy band, disprovable) ---- */
.values{background:var(--ink);color:#fff}
.values .eyebrow{color:var(--red-l)}
.values h2{color:#fff}
.vgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:40px}
.val{padding-top:22px;border-top:2px solid var(--red-hot)}
.val h3{color:#fff;font-size:1.18rem;margin-bottom:10px;max-width:20ch}
.val p{color:var(--mut);font-size:.98rem}
@media(max-width:820px){.vgrid{grid-template-columns:1fr;gap:22px}}

/* count-up: hold layout before animation */
.num[data-count]{font-variant-numeric:tabular-nums}

/* ---- results / outcome cards ---- */
.rgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:40px}
@media(max-width:900px){.rgrid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.rgrid{grid-template-columns:1fr}}
.rcard{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px;
  box-shadow:0 1px 2px rgba(18,36,59,.04);
  transition:transform .28s cubic-bezier(.2,.7,.3,1),box-shadow .28s cubic-bezier(.2,.7,.3,1)}
.rcard:hover{transform:translateY(-4px);box-shadow:0 16px 36px rgba(18,36,59,.12)}
.rstat{font-family:var(--fd);font-weight:900;letter-spacing:-.03em;line-height:1.02;
  font-size:clamp(1.55rem,2.4vw,2rem);color:var(--ink)}
.rstat .ar{color:var(--red)}
.rdesc{margin-top:12px;color:var(--grey);font-size:.96rem;line-height:1.45}
.rtag{display:inline-block;margin-top:15px;font-family:var(--fd);font-size:.62rem;
  letter-spacing:.13em;text-transform:uppercase;font-weight:700;color:var(--red);
  background:var(--cream);border:1px solid var(--line);border-radius:6px;padding:4px 9px}
.rstrip{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:26px}
@media(max-width:820px){.rstrip{grid-template-columns:1fr}}
.rmini{background:transparent;border:1px dashed var(--line);border-radius:var(--r);padding:24px}
.rmini .rstat{font-size:clamp(1.35rem,2.1vw,1.65rem)}
.disc{margin-top:16px;color:var(--grey);font-size:1rem;max-width:64ch}
.rhow{margin-top:11px;padding-top:11px;border-top:1px solid var(--line);
  font-size:.85rem;color:var(--grey);line-height:1.4}
.rhow b{color:var(--ink);font-weight:700}
.rcard.feat{grid-column:1 / -1;background:var(--ink);color:#fff;border-color:var(--ink);
  box-shadow:0 18px 44px rgba(18,36,59,.18);padding:34px}
.rcard.feat .rstat{color:#fff;font-size:clamp(2rem,3.4vw,2.6rem)}
.rcard.feat .rstat .ar{color:var(--red-l)}
.rcard.feat .rdesc{color:#dbe3ee;font-size:1.05rem;max-width:60ch}
.rcard.feat .rhow{border-top-color:rgba(255,255,255,.16);color:#9fabbb}
.rcard.feat .rhow b{color:#fff}
.rcard.feat .rtag{color:#fff;background:transparent;border-color:rgba(255,255,255,.28)}